In recent years, many U.S. companies have found that a commitment to sustainability can boost the bottom line. It’s a finding that has surprised critics, who have long claimed that when a business considers any goals other than pure financial returns, profits fall. Now, a recent study published in Harvard Business Review shows that sustainability pays off, even for companies in the developing world. Sustainability pays, even though environmental standards are minimal, and most consumers don’t have the luxury of buying high-end organic groceries and other lifestyle goods.
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