Mass Device

by Brian Johnson

July 25, 2012

Medical device companies should take heed of how Novation CEO Jody Hatcher sees the world.

The 45-year-old CEO of the Irving, Texas-based group purchasing organization doesn’t just know their biggest customers. Odds are, he is the biggest customer. Novation, which is owned by VHA Inc. and the University HealthSystem Consortium, represents more than 25,000 healthcare providers, including hospitals, non-acute care centers and academic medical centers. recently caught up to Hatcher to talk about a wide-range of issues, including what keeps hospital CEOs up at night, why comparative effectiveness is nothing to be scared of, how an medical device sales world is better and how the healthcare world lags woefully behind in recalls and pricing…

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