Environmental Leader
June 26, 2012
Toyota, Johnson & Johnson, Honda, Volkswagon and Hewlett-Packard topped an annual ranking of global green brands by consultancy firm Interbrand.
Interbrand’s 2012 Best Global Green Brands report evaluates and ranks companies on their environmental performance as well as the public’s perception of their green credentials.
The 2012 report aims to examine the gap that exists between corporate environmental practices and consumer perception of those practices using performance data provided by Deloitte, consumer research and the Best Global Green Brands analysisfrom the previous year, Interbrand said…