The idea of moving towards a “Zero Waste” world seems too farfetched for some people on the business end of the spectrum to take seriously. Even so, consumers are starting to value businesses that are more sustainably-minded, beyond simple “greenwashing.” Many skeptics seem to think that this is some idealized, unobtainable goal, when in fact there are very reachable and accessible methods of taking a few beginning steps towards Zero Waste.
Not only do sustainability-building efforts radiate feelings of social responsibility throughout the industry, but they also put value back into waste materials that would have otherwise ended up unused in a landfill. For certain products using recycled materials for manufacturing can actually be cheaper than making new ones from virgin material.
Corporations are starting to take sustainability seriously, and consumers are noticing. Being “green conscious” not only adds value back into manufacturing-generated waste, but it exudes a level of responsibility that will resonate with consumers. A world of Zero Waste obviously won’t happen overnight, but those first few steps taken by industry-leaders can most definitely guide the way.
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